Pros and Cons of Using Printed Tape

The utilization of printed tapes in the packaging industry has emerged as a prominent strategy for businesses. Printed tapes are defined as adhesives that have customized logos or designs printed on their backings. 

The importance of printed tapes in packaging cannot be overemphasized. Apart from the conventional role of safeguarding packages, printed tapes work as the canvas of brand expression for companies. 

In the competitive marketplace landscape, the visual identity of a company matters a lot. Here is where printed tapes come into the play. The role of printed tapes is beyond a decorative material. Printed tapes help to highlight the logo, and color, and convey the brand’s message through its packaging materials. 

Pros of Using Printed Tape for Packaging

Printed tapes have several advantages such as increasing brand recognition, creating a professional appearance in packages, passing information communication, and for marketing purposes. We’ll be discussing each of these advantages in detail below. 

Brand Visibility

Printed tapes allow businesses to customize their packaging that aligns with their brand. These tapes are also useful in increasing the visibility of your company by becoming prominent. The logos and designs printed on such tapes also help to leave an indelible mark about the company to its customers and clients. The visual illustrations on these printed tapes contribute to a heightened brand recall.

Professional Appearance 

It is said that the first expression is the last expression. The same goes for printed tapes in the logistics industry. A clean and professional appearance of packages through printed tapes leaves lasting impressions on customers. Professional appearance through printed tapes generates a feeling of safety and security among customers regarding their parcels. This helps in building confidence in your company. 

Information Communication

Printed tapes serve as an effective medium for communicating regarding the company. Many times businesses even convey information such as product specifications, ingredients, or usage instructions directly on the tape. This ensures that the customer gets to know about the details even before opening their package. Some printed tapes even convey safely handling instructions and warnings that can be very useful for customers.

Marketing

Printed tapes are usually considered an economical way of advertising and marketing tools. These tapes turn every package into a mobile promotional medium. The widespread reach of packaged goods makes printed tape a valuable advertising channel. The consistent use of printed tape contributes to increased brand recognition which makes it easier for consumers to identify and remember the brand.

Cons of Printed Tape

While the use of printed tapes in packaging offer compelling advantages, it is equally important to know about the potential drawbacks associated with this branding strategy. Some of the common challenges regarding the use of printed tape are high cost, limited flexibility, and environmental challenges. 

Cost

Printed tapes require a lot of initial investment. Designing and producing custom-printed tapes may involve upfront costs. This can be a prominent drawback for small enterprises with limited budgets. Apart from this initial investment, such custom tapes even require a maintenance cost for maintaining consistency.

Flexibility

Printed tapes are less flexible for businesses seeking frequent changes in their designs and logos. Unlike plain tapes that are easily adaptable, the process of changing custom printed tapes can be more time-consuming and may involve additional costs. 

Environmental Impact

The environmental impact of printed tape is a concern, particularly when it comes to recycling. Customized tapes might hinder sustainable practices by contributing to increased waste. The materials and processes involved in creating custom-printed tapes may not support environmentally friendly practices.

BigShip’s Printed Tapes

BigShip, India's premier courier aggregator, proudly offers top-tier printed tapes. Businesses and individuals alike are encouraged to choose BigShip's tapes for their packaging needs. BigShip durable materials to produce tapes with long-lasting prints. BigShip’s printed tapes guarantee secure and visually impactful packaging solutions. Make the smart choice – opt for BigShip's printed tapes for a seamless fusion of durability, aesthetics, and trusted performance.

Conclusion

To sum up, the exploration of the pros and cons of printed tapes in packaging leaves a key impact on the brand strategy of a company. In this blog, we discussed the dual nature of printed tapes. Businesses must keep both sides in mind when considering adopting printed tapes. Businesses must strike a balance between the advantages and disadvantages of printed tapes. In today’s competitive world brand strategy plays a key role but we need to contemplate about budget constraints as well.